ELOGA HISTORY
ELOGA SWISS WATCH MAKER SINCE 1928
Eloga : meeting every challenge
It was in 1917 that Fritz and Hans Spahr opened their watchmaking-shop in Lengnau, in the canton of Berne. Launching a business then needed a strog dose of confidence in the future.
During this epoch-making period of history, the Swiss watchmaking industry continued tu progress both qualitatively and quantitatively. The timepieces produced by the Spahr brothers under the brand name Eloga slowly but surely gained in prestige and importance.
Like all watch manufacturers during the first quarter of this century, the Spahrs experienced the difficult years of the 1920 – 23 world-wide crisis and of restructuration in the watch industry, punctuated by periods of recovery. Later, they had to survive the Great Depression.
Spahr Junior : a wind of change
When Fritz Spahr retired, his son Fritz Junior had the onerous task of taking over the company’s sales operations. Supported by his uncle, he displayed the necessary courage, perseverance and commitment to overcome every economic obstacle put in Eloga’s path and to continue the harmonious development of the company.
1941 : an act of faith
The company demonstrated another act of faith by building a new factory in 1941, in the middle of the Second World War. Built near the station in Lengnau, the premises were ultra-modern, meeting the demands of increasingly sophisticated manufacturing methods. It was not long before Fritz Spahr Junior’s solid solid training, profesional skills and experience helped to increase and diversify the company’s production of wrist watches, Eloga’s speciality.
After becoming managing director in 1951, he continued to guide the company with his customary brillance and foresight until his premature death in 1965.
Under female management
His window Grety took over the company’s reins and competently shouldered all her husband’s responsabilities, ably assisted by her daughter Gisela and Walter Renfer, an assistant to the general management.
At this time, the professional press named Eloga as one of the leading specialists in sports watches, particularly divers’ models.
Its tradition of quality and creativity is still in good hands, with production now concentrated on gold timepieces set with top quality precious stones and diamonds. The finishing of the gold, the scrupulous selection and perfect setting of the precious stones, and the attention paid by each master craftsman to a host of tiny details transforminspiration into a truly elegant timepiece. This is what fine watchmaking is all about !
Every timepiece – whether it is for evening or gala occasions, town wear or sporting activities, or a special limited edition – benefits from the golden touch of Eloga’s master watchmaker.
TZARINA collection
Quartz / Chrono
EL / TST1D4
Case 85 White Diamonds 1.31 ct.
Trans-lingual :
arloji ini kategori ladies watch. diameter 35mm include crown. tipe chronograph - Quart movement. Ber-aura fashionable dengan semat diamonds. 3 ATM water proof. Saphir glass.
SOLD OUT,
This watch has a unique style. Its has really an appealing design.
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yes, I think it's very women-aura. the shape looks like some models of frank muller production. rectangular but not totally.
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